Wednesday, 2 February 2011

Assignment 1

For the first semester of design studies we have been asked to read Malcolm Gladwell's book The Tipping Point. It looks at the research he carried out into the ‘tipping point’. A moment when a situation or idea tips and spreads like a disease.

For the first assignment we have been asked to mind map the whole book and pick a chapter of our choice to mind map in more detail. I have chosen to do the chapter on the Stickiness Factor.The final thing we were asked to do was to create a bibliography of the sources used within ourchosen chapter and produce them in the Harvard method of referencing.

mind map of tipping point

mind map of stickness factor chapter


Anderson, D and Lorch, E (1983). Look at Television: Action or Reaction? Children’s Understanding of Television: Research on Attention and Comprehension. New York. Academic Press. Page 100

Tests carried out to see what would take children’s
away from watching television
and what could keep it.

Flagg, B (1982) Formative Evaluation of Sesame Street Using Eye Movement Photography. Experimental Research in Televised Instruction. Montreal, Canada. Concordie Records Vol 5

Tests that would work out if children were absorbing
the information given to them. It proved however that
they were more interested in the Muppet Oscar the Grouch.

Markman, E (1989) Categorization and Naming in Children. Cambridge. Page 115

Explains that children as they learn associate a word
with the object (e.g. elephant is and elephant)
but get easily confused when extra words are used
to describe it (e.g. an elephant can be described as big).

Nelson, K (1989) Narratives From the Crib. Cambridge: Harvard. Page 118

Project that followed a pre-schooler called Emily and the
recordings her parents made of her talking in her sleep.
What the results found was that Emily was having significantly
more advanced conversations with herself that with her parents.

Palmer, E (1972) Formative Research in Educational Television Production: The Experience of CTW Quality in Instructional Television. Honolulu: University Press of Hawaii 165-187 Page 102

Test called the Distracter that would show whether what was
being shown on television was actually being viewed by the
people watching it or a series of slides playing next to it.

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